Focus on what counts
News

Citrin Cooperman Appoints Laura F. Kucera as New Chief Marketing Officer

February 9, 2015
view all archive

Citrin Cooperman, one of the top 25 largest CPA firms in the country, is pleased to announce today that Laura F. Kucera has been named as the firm’s chief marketing officer.  Kucera will oversee all of the firm’s marketing activities, including corporate communications, branding initiatives, events, and campaigns, as well as Citrin Cooperman’s digital properties.
 
“We are exceptionally happy that Laura has joined our team,” said Joel Cooperman, Citrin Cooperman’s chief executive officer. “We believe she combines business and marketing expertise together with very strong leadership skills. Laura is also a very strategic thinker and I am confident that she will quickly make a contribution and impact.”

With more than 15 years of experience, Kucera has held senior positions managing all aspects of marketing at Big Four and regional professional services firms. Kucera’s expertise includes developing and executing marketing plans; creating results-driven campaigns through multiple communications channels that increase brand awareness, qualified sales leads, and revenue; restructuring and integrating new marketing communications strategies; and building marketing strategy, teams, and processes.
 
“Citrin Cooperman has a strong reputation as a dynamic, fast-paced firm that continues to evolve and grow ahead of the needs of their clients ensuring the highest quality of services,” Kucera said. “The atmosphere encourages innovation and collaboration - I am truly excited to be joining the team.”

“Laura is a talented and strategic addition to the firm,” said Pat Cummings, co-managing partner of the firm’s New York City office and partner-in-charge of marketing. “As the firm continues on its journey of bold growth, I am confident that Laura’s vision and leadership will help drive our business forward. We are delighted to welcome her inspiration and leadership.”
 
Kucera earned her B.A. in Psychology from Manhattanville College and obtained her MBA in Marketing from Iona College. She is an active member of the New York Chapter of the Association for Accounting Marketing.