Focus on what counts

Laura F. Kucera, MBA

Principal, Chief Marketing Officer

lkucera@citrincooperman.com
Education

Bachelor’s Degree, Manhattanville College

Master of Business Administration in Marketing, Iona College

Certificate of Completion, Moore Stephens Executive Leadership Program, Harvard Business School

"My approach to building a successful marketing strategy is one of inclusion and integration. Without buy-in and customization – even the best plans fall flat. A winning strategy starts within the firm. If you can’t create awareness and excitement with your internal clients, you will never gain the momentum you need to be successful externally."

Laura F. Kucera is a principal at Citrin Cooperman and the chief marketing officer. She oversees all of the firm’s marketing and sales activities, including marketing, partner enablement, demand generation, and corporate communications, as well as Citrin Cooperman’s digital properties.

Experience

With more than 15 years of experience, Laura has held senior positions managing all aspects of marketing at global Big 4 and regional professional services firms. Most recently, she served as the CMO of Friedman LLP and the marketing director of Grant Thornton’s National Financial Services and Capital Markets practices.
 
Laura’s expertise includes developing and executing marketing and business development plans, creating results-driven campaigns through multiple communications channels that increase brand awareness, qualified sales leads, and revenue, restructuring and integrating new marketing communications strategies, driving international committees to develop and execute integrated global marketing and communications campaigns, and building marketing strategy, teams, and processes from the ground-up.

Education & Licenses
Education

Bachelor’s Degree, Manhattanville College

Master of Business Administration in Marketing, Iona College

Certificate of Completion, Moore Stephens Executive Leadership Program, Harvard Business School

Honors & Awards

Laura was the recipient of the 2017 Marketer of the Year Award, given by the Association of Accounting Marketing.

Affiliations

Former Member, Manhattanville College Alumni Board

Community Involvement

Volunteer, Humane Society of Westchester

Outside The Office

Laura resides in Westchester County, New York with her husband Jon and their rescue dog Danni. 

"My approach to building a successful marketing strategy is one of inclusion and integration. Without buy-in and customization – even the best plans fall flat. A winning strategy starts within the firm. If you can’t create awareness and excitement with your internal clients, you will never gain the momentum you need to be successful externally."